De Brauw Blackstone Westbroek
How do you celebrate the 150th anniversary of De Brauw with all (internal) stakeholders involved?
To celebrate De Brauw Blackstone Westbroek's 150th anniversary, XSAGA organized a year-long series of activities under the anniversary theme 'Challenge Conventions'. It began with a spectacular kick-off event where the management, guided by Beau van Erven Dorens, rappelled down the office building. They challenged their colleagues to follow suit a year later, and it happened just as planned.
A memorable alumni gathering looked back through a musical Top Pop Show curated by the guests themselves, highlighting their fondest moments at De Brauw. At an employee gathering, a specially crafted De Brauw beer was launched, bringing all the colorful personalities to life. Artis served as the venue for a joyful family celebration, and the unique STRAAT Museum hosted an inspiring event with clients and associates, featuring a special performance by Gallowstreet.
Finally, this remarkable anniversary year concluded with a spectacular, French-inspired gala dinner held at The Concertgebouw, which had been transformed into 'Brasserie de Brauw' for the occasion
"It was a wonderful collaboration with XSAGA. They hit the nail on the head with the theme of our anniversary year: 'Challenge Conventions.' These two words encapsulate what we've stood for over 150 years. Truly impressive!They understood our DNA and, as a result, consistently came up with the right events to celebrate our milestone. Even in a very challenging time due to COVID-19, XSAGA managed to ensure that our anniversary year could be celebrated in a perfect way."
- Isabella Loudon - Teammanager Client Event Management De Brauw