Anniversary
Business event

150 anniversary De Brauw

De Brauw Blackstone Westbroek

 

How do you celebrate the 150th anniversary of De Brauw with all (internal) stakeholders involved?

To celebrate De Brauw Blackstone Westbroek's 150th anniversary, XSAGA organized a year-long series of activities under the anniversary theme 'Challenge Conventions'. It began with a spectacular kick-off event where the management, guided by Beau van Erven Dorens, rappelled down the office building. They challenged their colleagues to follow suit a year later, and it happened just as planned.

A memorable alumni gathering looked back through a musical Top Pop Show curated by the guests themselves, highlighting their fondest moments at De Brauw. At an employee gathering, a specially crafted De Brauw beer was launched, bringing all the colorful personalities to life. Artis served as the venue for a joyful family celebration, and the unique STRAAT Museum hosted an inspiring event with clients and associates, featuring a special performance by Gallowstreet.

Finally, this remarkable anniversary year concluded with a spectacular, French-inspired gala dinner held at The Concertgebouw, which had been transformed into 'Brasserie de Brauw' for the occasion

De Brauw 150 jaar
De Brauw 150 jaar
De Brauw 150 jaar
De Brauw 150 jaar
De Brauw 150 jaar
De Brauw 150 jaar

"It was a wonderful collaboration with XSAGA. They hit the nail on the head with the theme of our anniversary year: 'Challenge Conventions.' These two words encapsulate what we've stood for over 150 years. Truly impressive!They understood our DNA and, as a result, consistently came up with the right events to celebrate our milestone. Even in a very challenging time due to COVID-19, XSAGA managed to ensure that our anniversary year could be celebrated in a perfect way."

- Isabella Loudon - Teammanager Client Event Management De Brauw