Public event

50th years anniversary of the Van Gogh Museum

Van Gogh Museum


How do you treat and inspire the employees and visitors of a museum celebrating its 50th anniversary and create a connection with the rest of the country?

On June 2nd of this year, it was exactly 50 years ago that the iconic building of the Van Gogh Museum at Museumplein opened its doors to the public. The jubilee year was dedicated to 'inspiring and treating.' To make this possible, we, on behalf of the museum, embarked on a journey from Maastricht to Moddergat to delight various volunteers with one of the 50 special museum editions: a Van Gogh replica that was almost indistinguishable from the real thing. With the 'yellow' caravan, we traveled across the Netherlands to surprise the prize winners with this special recognition for their work. We visited Ria from the harmony corps in Tuindorp, had coffee with Akke from the Bird Rescue Center in Moddergat, and dropped by Janny in the cafeteria of the soccer club in Heelsum. Through this endearing activation across the country, the jubilee is celebrated throughout the Netherlands, inspiring people with the work of Vincent van Gogh.

On the festive day itself, in the presence of Princess Beatrix, an inspiring program took place at Museumplein, with these 50 winners in attendance. In the afternoon, there were painting workshops, various activities to celebrate the work of Van Gogh, and 35,000 sunflowers were distributed to all visitors of Museumplein who wanted to join in celebrating the Van Gogh Museum's birthday. The day concluded spectacularly with an impressive drone show by Studio Drift and Drone Stories, which everyone in the vicinity of the square could enjoy

50 jaar jubileum Van Gogh museum
50 jaar jubileum Van Gogh museum
50 jaar jubileum Van Gogh museum
50 jaar jubileum Van Gogh museum
50 jaar jubileum Van Gogh museum
50 jaar jubileum Van Gogh Museum
Drone Stories & Studio Drift
"We celebrated our 50th anniversary throughout the Netherlands and at Museumplein in style, thanks to XSAGA. Fifty winners were pleasantly surprised across the country. The climax on June 2nd at Museumplein was an unforgettable day for the Van Gogh Museum and the entire city of Amsterdam."

Emilie Gordenker - Director