Create a festival around the Christmas period that brings partners into direct contact with Albert Heijn customers.
Allerhande Christmas Festival. Allerhande, loyalty magazine of supermarket chain Albert Heijn, also happens to mean ‘all kinds of’ in Dutch. This made it the perfect name for this 3-day festival held at the Dutch Railway Museum, where more than 125 partners interacted directly with the thousands of visitors who came to enjoy ‘all kinds of Christmas’.
XSAGA was tasked with the creative concept and with carrying out the entire production for three consecutive editions.