How do you celebrate the grand opening of the tallest building in the Benelux with just a limited number of stakeholders while also engaging the whole of Rotterdam?
De Zalmhaven in the musical spotlights. Commissioned by AM, Amvest and BAM and together with music movement Audio Obscura, XSAGA organised a truly spectacular event. XSAGA noticed that the occasion in Rotterdam was scheduled to take place at the same time as the Amsterdam Dance Event, and this led to an ambitious plan: have two DJs live stream from atop this 215-metre-high residential skyscraper. The result saw DJ duo Mind Against providing 90 minutes of entertainment with big beats and a light show that all of Rotterdam could enjoy live and online. Audio Obscura, together with NOMOBO, live streamed the entire performance to more than 40,000 viewers.