Live -event
PR
Public event

Westfield – Christmas Starts Here

Westfield Mall of the Netherlands

Create an event to activate the holiday season in an impactful way, enticing the public to do their year-end shopping at Westfield Mall of the Netherlands.

With 'Christmas Starts Here,' XSAGA had the honor of kicking off the festive months to come. Westfield's festively adorned Christmas tram transported the artists Kris Kross Amsterdam & Zoë Tauran to the Mall, where they had the privilege of lighting up the atmospheric Christmas lights. Following this, the guests, including many special members and partners of Westfield, were treated to a unique performance by these artists at Central Plaza. This has now established a new tradition for Westfield, bringing this special moment to the forefront with significant impact.

Kris Kross Amsterdam Westfield Mall of the Netherlands
Westfield Mall of the Netherlands
Westfield Mall of the Netherlands

From the start of the project, XSAGA was in control, which made our collaboration very enjoyable in setting up the first edition of 'Christmas Starts Here' at Westfield Mall of the Netherlands. In a relatively short time, we've established a very solid foundation for our annual tradition.

Dennis Schouten - Brand Partnerships Manager Westfield