Rijksmuseum
Come up with a powerful opening for the Rijksmuseum exhibition “All Rembrandts.”
XSAGA conceived a PR stunt by inviting all Rembrandts across the Netherlands. No fewer than 150 Rembrandts, aged between 75 and 11 months, were present to add symbolic strength to the festive opening.
The “Rembrandts” became ambassadors of the exhibition, allowing the message to resonate throughout the entire year.
