de Bijenkorf
Develop a striking campaign that generates awareness and drives traffic to De Bijenkorf during Drie Dwaze Dagen (2014). The campaign starts with a commercial. For several consecutive years, XSAGA conceived and produced compelling commercials as the kickoff for Drie Dwaze Dagen at De Bijenkorf.
Joanna Lumley stars in the De Bijenkorf commercial for Drie Dwaze Dagen, in which she prepares to leave for Amsterdam with her still-empty suitcases.
