KWF
Help us in editorial and communications support for shaping the new Executives Against Cancer network, ensuring it becomes as valuable and effective as possible.
In November 2024, KWF launched a new network: Executives Against Cancer. Within this network, the top tier of Dutch business leaders come together to explore new ideas aimed at accelerating the reduction of cancer’s impact on society.
Together with KWF, we took substantive responsibility for designing the kick-off program, the first four inspiration sessions, and activating the accompanying communication plan. Our focus was on striking the right balance between content and emotion, enabling the so-called Changemakers to connect in an informal and personal setting. Under the moderation of Diana Matroos, the sessions already generated fresh perspectives and innovative solutions, marking a highly successful start for this exclusive, ambitious network.
