45 years Randstad

Randstad

Create an international event concept around the 45th anniversary of the entire Randstad Group. Turn the event into an inspiring highlight that becomes a catalyst (flywheel) for the communication objectives throughout the entire ‘anniversary year’.

Randstad 45 years: Good to know you. A anniversary celebration held simultaneously in ten countries under the theme “Good to know you.” The celebration also became the highlight of a communication strategy that far outlasted the event itself, and that gave substance and meaning (from past, present and future perspectives) to the brand promise “Good to know you.”

“The anniversary marked a special moment in which everyone at Randstad collectively looked back on a rich history. But above all, it was also a shared kick-off, with a well-prepared organization, heading towards an exciting shared future.”

- Randstad

The 45th anniversary celebration of Randstad was awarded a Benelux Event Award.