AH Gour’met Elkaar

Albert Heijn

How do you bring the campaign line "Because it's December" to life in a way that brings people together? XSAGA came up with the longest gourmet table in the Netherlands: Gour'met Elkaar.

Gour'met Elkaar brought together more than 500 guests around a 140-metre-long table, where they shared the Albert Heijn Christmas spirit through gourmet dining. In doing so, Albert Heijn made the most wonderful time of the year even more special.

While the Dutch Christmas tradition of gourmet dining usually takes place indoors around the kitchen table, Albert Heijn transformed Groningen's Vismarkt into the city's longest gourmet table.

- The Nothern Times