Albert Heijn
Design a striking and creative kickoff for the Albert Heijn campaign “Because it’s December”. For this assignment, XSAGA conceived and produced the AH Candy House.
During the national arrival celebration, Sinterklaas visited the Zaanse Schans and passed by the fully candy-built house created by Albert Heijn. No fewer than one hundred thousand sweets were used in this spectacular installation.
This edible eye-catcher formed a colourful backdrop for numerous television segments and appeared on the front page of De Telegraaf the day after Sinterklaas’ arrival. The Candy House marked the launch of the “Because it’s December” campaign, with the country’s largest supermarket making the most festive days of the year even more special.
- NH Nieuws
