Westfield Mall of the Netherlands
How can you kick off the festive season in a grand way, attracting more people to experience Westfield Mall of the Netherlands as the ideal destination for year-end shopping?
For three consecutive years, we have had the honor of producing the spectacular kick-off of the festive season for Westfield Mall of the Netherlands. The annual event, “Christmas Starts Here,” which has now grown into an established tradition, attracts thousands of visitors and highlights the largest mall in the Netherlands as the ultimate Christmas experience.
The festive evening begins with the spectacular arrival of a renowned Dutch artist. Over the years, Antoon (2024), Emma Heesters (2023), and Kris Kross Amsterdam / Zoë Tauran (2022) have made their grand entrance in a specially decorated Westfield Christmas tram, officially kicking off the celebrations with the press of a button, followed by a stunning fireworks display.
Following this, 1,000 lucky Westfield Club Members are welcomed to Central Plaza, the heart of the mall, for an unforgettable show by the featured artist. This exclusive event, specially reserved for the most loyal fans, includes an exciting meet-and-greet.
Each year, “Christmas Starts Here” leads to a significant increase in new Club Members, positioning Westfield Mall of the Netherlands as the ultimate holiday destination during the festive season.
