XSAGA icm Het Parool
The world has come to a standstill due to COVID-19. How can XSAGA still create something meaningful and beautiful in spite of it?
Beauty as our vaccine against ugliness.For Easter, XSAGA, together with Het Parool, launched a special colouring page campaign, featuring a beautiful illustration by Floor Rieder. The design inspired both young and old to pick up their pencils and start colouring. The colouring page gained wide visibility through JCDecaux advertising panels across the city. At home, people displayed the finished artworks in their windows, creating a neighbourhood-wide Easter egg hunt for children.
