de Bijenkorf
Develop a striking campaign that generates awareness and drives traffic to De Bijenkorf during Drie Dwaze Dagen (2015). The campaign starts with a commercial. For several consecutive years, XSAGA conceived and produced compelling commercials as the kickoff for Drie Dwaze Dagen at De Bijenkorf.
True lovers of Drie Dwaze Dagen know better than anyone that good preparation is half the job. The same applies to Edina Monsoon (Jennifer Saunders), this year’s central figure in the campaign. She throws herself wholeheartedly—of course in her own highly energetic and unconventional way—into preparing for the phenomenon that will grip De Bijenkorf for three days.
