Campagne
Culture
Jubilee
Opening

Hendrick de Keyser celebrated a festive occasion

Hendrick de Keyser Association

 

How do we bring this to life through a festive campaign on the occasion of the 100th anniversary, by opening eight historic buildings to the public?

A special campaign was developed to mark this moment. XSAGA devised a way to give the beauty of the buildings an artistic dimension while also creating a festive opening, without compromising their historical character.Under the guidance of XSAGA, Photographer Laureate of the Netherlands Koen Hauser executed the photographic commission, resulting in a striking series of images that captured the essence of the occasion.

β€œThis activation campaign stimulates poetry in the viewer.”

- Greater Venues