Launch

Introducing the Comfort Bags

Jan Taminiau - KLM

Develop an elegant launch event for the unveiling of KLM’s amenity bags, designed by Jan Taminiau.

KLM proudly celebrates Dutch heritage by collaborating with the country's leading designers. This time, renowned fashion designer Jan Taminiau was invited to create a new collection of KLM amenity bags.

Working in close collaboration with Jan Taminiau, XSAGA developed a launch event inspired by the glamour and elegance of classic Hollywood premieres, creating a memorable unveiling worthy of the collection.

“XSAGA is a great partner to work with. They are a creative team that is fearless and always thinks in terms of solutions. Those qualities were clearly reflected in the show we produced in the Upper Hall of the Groote Museum at ARTIS Amsterdam. Everything came together perfectly: the atmosphere of the collection, the venue, the lighting and sound, and everyone’s enthusiasm. It was pure magic.”

- Jan Taminiau