Kick-off of the National Museum Week

Museumvereniging

Design a bold and attention-grabbing opening moment for the Nationale Museumweek that creates national visibility and engagement across the Netherlands.

XSAGA conceived and produced “Ons echte Goud” in collaboration with Nationale Museumweek. Numerous masterpieces from different Dutch museums were recreated, enlarged and finished in gold as, our real gold, and exhibited in various cities across the Netherlands.

“We bring the masterpieces literally outside, making them accessible to everyone and visible to all. In addition, museums also invite new visitors, people who don’t usually come, through this approach.”

– Mirjam Moll, then director of the Museum Association