de Bijenkorf
Develop a striking campaign that generates awareness and drives traffic to De Bijenkorf during Drie Dwaze Dagen (2013). The campaign starts with a commercial. For several consecutive years, XSAGA conceived and produced compelling commercials as the kickoff for Drie Dwaze Dagen at De Bijenkorf.
In every person there is an animalistic desire that, when challenged in the right way, comes to life. In this Drie Dwaze Dagen campaign, a confrontation takes place between Halina Reijn and her deeper self. This confrontation is conceptually expressed through a cellist (Halina) and a panther. Clara van Gool, Hilde Koenders and Patrick Roubroeks (XSAGA) were responsible for the concept and creative direction.
