KWF
Create and produce the programme for KWF’s very first stakeholder event.
At Muziekgebouw aan ’t IJ, KWF’s very first stakeholder event took place under the title ‘Nieuw Geluid’. Policymakers, researchers, healthcare professionals, societal partners and business leaders came together around KWF’s shared and urgent mission: preventing cancer, improving treatment and enhancing quality of life.
On a dynamic KWF-red stage, presenter Nejifi Ramirez explored these different perspectives through conversations, personal stories and a series of video contributions.
A big band brought a truly new sound to the programme in its own unique way. In addition, Hannah Prins offered a fresh perspective on how new collaborations can emerge when we dare to let go of existing frameworks.The afternoon concluded with an emotional and powerful finale: a special rendition of KWF’s campaign song ‘Ik Bouw Een Huis’ by Jet van der Steen, enriched with a deeply personal text contribution from KWF’s official voice-over, Johan Fretz.
The result was an event that not only informed, but also touched people and inspired them to take action.
