Stichting DON en LUMC
How can we open Cure One, the new research centre at LUMC, in a festive and fundraising-focused way while highlighting why this centre is so important?
Cure One is the new research centre dedicated entirely to finding a cure for type 1 diabetes. For the official opening of Cure One, XSAGA created a live talk show at LUMC, bringing together science, personal stories and a vision for the future. The event took place on the symbolic date of 14 November: World Diabetes Day.
The talk show was recorded live from a specially built studio in the heart of LUMC. This created impact not only for the guests attending the event, but also generated high-quality, engaging content that could be widely used afterwards for communication and PR purposes.Around 300 invited guests and interested attendees joined the live talk show, hosted by Klaas van Kruistum and Roxanne Kwant. The aim was to create valuable content that could be used throughout the year across Cure One’s and its founders’ websites and social channels. The content serves both an informative purpose and helps raise awareness, attract support and engage potential donors.
With this festive opening of Cure One, we created not only a memorable launch moment for the research centre, but also the beginning of a new chapter in the fight against type 1 diabetes.
