Vattenfall
Inspire SAIL visitors with Vattenfall’s vision for a fossil-free future through the power of innovative, circular solutions.
For Vattenfall, we developed a striking experience at the NDSM site. Visitors were drawn in from a distance by waving seaweed flags. Once inside, they discovered the world of Vattenfall through a tiny house entirely built from a repurposed wind turbine nacelle, a MayMaan generator powered by 70% water and 30% bioethanol, which provided the installation with sustainable energy, and the opportunity to taste seaweed smoothies.These surprising and flavourful drinks offered a unique way to make circularity tangible and show how innovative solutions can contribute to a more sustainable future.
Through a campaign video, visitors discovered how Vattenfall combines fossil-free energy with food production to strengthen biodiversity and protect the environment. An interactive quiz also gave visitors the opportunity to win their own sustainable seaweed snack.
With this activation, XSAGA translated Vattenfall’s sustainable ambitions into an experience that informed, inspired and activated—allowing visitors to literally taste the future.
