Stadshart Amstelveen
How can we get visitors of Stadshart Amstelveen moving in an interactive way during the spring season, encourage content creation and increase the visibility of the shopping centre?
Stadshart Amstelveen is a vibrant shopping centre where retail and experience come together. For the spring season, we developed a colourful activation that invited visitors to literally jump into spring. At the heart of a setting filled with giant, sustainable paper flowers, a trampoline created the perfect photo opportunity.
The layered installation, designed in fresh spring colours, allowed visitors to place their phones in a holder to capture the ideal shot.
This eye-catching experience encouraged visitors to create and instantly share content on social media, creating an atmosphere on-site while also increasing the visibility of Stadshart Amstelveen beyond the shopping centre itself.
