KWF
Develop a concept for KWF Kankerbestrijding as part of the Stand up against cancer campaign, in a format that reaches a large audience and helps recruit new donors.
Stand Up Against Cancer. Within the campaign 'Football stands up against cancer,' XSAGA came up with the idea of a kick-off in various football stadiums, where prominent Dutch figures called on the stadium audience to collectively stand up against cancer. With this gesture, 200,000 supporters participated. The initiative generated enormous national reach across multiple media channels and succeeded in attracting many new donors.
