Staff celebration

SWKGroep becomes…

gro-up

How do you mark a pivotal moment and connect 2,700 employees at a time when meeting in person is not possible?

XSAGA conceived and produced SWKGroep Breaking News, a dynamic live news broadcast that connected all colleagues from their own locations with the central studio at the Fokker Terminal. Presenter Jan Versteegh welcomed a series of inspiring guests in the studio, while reporter Rachel Rosier joined live from locations across the country to reveal the organisation’s new name and brand identity.

“This surprising programme allowed us to reach our employees in an engaging and refreshing way. People really appreciated the balance between substance and humour, and the fast pace of the broadcast kept everyone engaged from start to finish. It proved to be the perfect way to unveil our new name and brand identity to our employees in an original and memorable way."

— Martin van de Ruit, Chair of the Executive Board, gro-up

Sweco

Sweco