Albert Heijn
Create a festival around the Christmas season where partners can engage directly with Albert Heijn customers.
The Allerhande Christmas Festival. A three-day festival at the Railway Museum that attracted thousands of visitors and brought together more than 125 partners, enabling them to connect directly with Albert Heijn customers.
For three consecutive editions, XSAGA was responsible for the creative concept as well as the end-to-end production and execution of the event.
- Marketingfacts
