Johan Cruijf ArenA
Create a stylish public moment to mark the renaming of the Johan Cruijff ArenA, formerly the Amsterdam ArenA, involving as wide an audience as possible in the celebration.
A single press of a button across the city of Amsterdam. A film in which the Amsterdam ArenA was given its new name through a symbolic collective activation. The button appeared at 14 locations across different districts of Amsterdam, allowing residents from all over the city to take part in initiating the name change.The final press was performed by the three children of Eberhard van der Laan and Frank Rijkaard, marking the symbolic moment of transition into the new identity of the Johan Cruijff ArenA.
