Giro555
How do you bring an entire country together in action for a major disaster in Beirut within just one week, with eleven collaborating aid organizations?
‘Together in action for Beirut.’ Under this banner, eleven collaborating aid organizations joined forces to respond.XSAGA, in collaboration with House of Sports, produced a 14-hour live broadcast from a digital studio in Hilversum, from which both public and commercial media reported on the national fundraising campaign.
A major challenge was the COVID-19 restrictions, which made a traditional large-scale gathering impossible. XSAGA developed a solution that enabled collaboration within just one week, allowing the campaign to run entirely online.The initiative became a great success, reaching millions in donations thanks to the collective effort of many.
