de Bijenkorf
How do you establish yourself as the host of the national festive season without overtly promoting your brand?
With Turn on the Lights, a spectacular fusion of theatre and light. For nine consecutive editions, XSAGA produced this signature event for De Bijenkorf, welcoming more than 20,000 visitors each year to Amsterdam’s Dam Square, while many thousands more watched the live stream from across the Netherlands.In collaboration with internationally acclaimed theatre companies and artists, De Bijenkorf and XSAGA created an award-winning annual event that attracted widespread national and international media attention.
