Westfield Mall of the Netherlands
Design and produce Westfield Days 2024, where the latest trends in fashion, beauty, and lifestyle are brought to life in an accessible way, while simultaneously attracting new Westfield Club Members.
For three days, Westfield Mall of the Netherlands transformed into the vibrant hub of fashion, beauty, and lifestyle during Westfield Days 2024. With a focus on greater interaction with the audience, visitors truly felt at home in the world of Westfield.
The result was an inspiring brand experience where Central Plaza was transformed into a sea of signature Westfield red, and the latest trends were brought to life. From seasoned fashionistas to curious newcomers, there was something for everyone. At the Lifestyle & Beauty LAB, visitors could find their perfect look, leaving radiant, confident, and full of fresh inspiration in no time.
Additionally, visitors could attend an exclusive masterclass by the Female Initiative, led by Anna Nooshin and Yeliz Çiçek, and hosted by Ashlee Janelle. This was followed by an open casting call to find the next top Content Creator of the Netherlands.
Luck was also in the air at the W-store, where stylish ‘snacks’ were up for grabs from the snack wall, alongside incredible prizes to be won throughout the weekend. For those seeking a moment of relaxation, the W-café offered a cozy spot to enjoy flavorful drinks in a lively setting.
"Bringing Westfield Days 2024 to life was an incredible experience, thanks in large part to the collaboration with XSAGA. Their flexibility and broad expertise made it possible to tackle every challenge and create something truly special together. Truly a team of multitalented professionals!"
Shannon Stevenaar, Marketing Manager
