Westfield Mall of the Netherlands
Develop and produce Westfield Days, bringing the latest trends in fashion, beauty and lifestyle to life in an accessible way while attracting new Westfield Club members.
After exploring the latest trends in the Lifestyle & Beauty LAB last year, visitors stepped into the Future Style Studio for this edition, where innovation and style came together. Here, they could virtually try on the latest looks with the AR Mirror and create their own signature fragrance in the AI Scent Lab.
Those looking to unwind could retreat to the Rituals Mind Oasis—a serene space where visitors enjoyed a unique ‘brain massage’ experience. Guests could also immerse themselves in the Style Storm wind tunnel, a Motion VR experience and the W Café.
New Westfield Club members discovered a range of exclusive benefits while trying their luck in the Big Win prize promotion. Once again, Westfield Days proved that fashion, beauty, lifestyle and technology can seamlessly come together in a fully immersive experience that inspires, surprises and connects.
