KNRM
Create an impactful 90-second Socutera television commercial centred around a volunteer rescuer from the KNRM. One face, one story: not a group or a symbol, but a real-life lifesaver whose personal story creates an emotional connection and inspires viewers.
From everyday life to action in a single second.
Our new Socutera television commercial for the KNRM reveals who KNRM volunteers truly are: ordinary people with their own lives, routines and responsibilities. Until the pager goes off. Then only one thing matters: being there for someone else.
We follow three volunteers — ordinary people who, when the moment arrives, leave everything behind to help others. No glorification of heroes, but an honest portrayal of responsibility, trust and expertise. A personal portrait of KNRM rescuers: Roos, Raymond and Ellert. People who, even in the middle of winter, drop everything when they are needed.
Until the pager goes off. And everything else suddenly has to wait.
That defining moment is at the heart of our new KNRM commercial, which aired at the end of December via Socutera TV on NPO 1, 2 and 3 and is available through KNRM’s online channels.
