Heinz
Develop a creative concept that instantly communicates to all attendees that the brand-new Heinz Innovation Centre in Nijmegen is deeply rooted in the long-standing corporate values and traditions of founder Henry John Heinz, the visionary behind this globally operating food company.
XSAGA brought Henry John Heinz to life—quite literally. Dutch leading actor Porgy Franssen stepped into the role of the Pittsburgh-born founder (1844) and visited the state-of-the-art centre in the Netherlands, where he approved of what he saw.
