Public event

The liveliest living room in the Netherlands

City of Amsterdam


In het kader van UEFA EURO 2020 vroeg de Gemeente Amsterdam om een passende activatie binnen de spelregels van de pandemie: Verbind publiek en omgeving en zorg voor reuring.


Who would you like to see enjoy the best experience in the Liveliest Living Room? On behalf of the City of Amsterdam, XSAGA approached all city residents with this question during UEFA EURO 2020. Those selected were in the running to win an exclusive experience: transferred by special boat to the bridge tender’s house on the Amstel river, the winners would enjoy local snacks and drinks while watching the match and treated to fantastic, unexpected entertainment.

‘With this promotion, we aim to put the real champions of our city in the spotlight and offer them a lively, uniquely Amsterdam experience they will never forget’

- Simone Kukenheim, City of Amsterdam – Marketing Tribune