H’ART Museum
Develop and produce an effective and festive opening program that can take place both indoors and outdoors and be repeated for two different groups (including a Royal visit).
H'ART Museum (formerly Hermitage) is an art museum featuring rotating exhibitions in collaboration with its international partners: Centre Pompidou, the British Museum, and the Smithsonian American Art Museum.
The first official exhibition is a collaboration with their French partner, so the Grand Opening was set in a French ambiance with live music by Bobbi Music and a generous reception featuring French delicacies.
Additionally, it was important to launch and celebrate the museum’s new name, incorporating the idea that the dot in the logo is referred to as the "pulse." At the request of the museum, dance group Oxygen created a special performance to a track by the French duo Justice. During the performance, they revealed the "pulse" in the set design, paying homage to the heartbeat.
Finally, His Majesty the King officially opened the exhibition with a press of the extra "pulse," after which guests were invited to explore the exhibition.
