Activation
Campagne
Corporate event
Digital
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Public event

More Music in the Classroom

Stichting Meer Muziek in de Klas

 

How can we, as the Foundation Méér Muziek in de Klas, create impact during the signing of the Music Teacher Education Agreement between teacher training colleges (pabo’s) and conservatories, where Queen Máxima will be present?

XSAGA created an impactful social media campaign and a projection on TivoliVredenburg for the event, in which both well-known and lesser-known Dutch people played a prominent role.The campaign in the lead-up ensured nationwide coverage, as celebrities shared photos of themselves with musical instruments from their childhood.On the evening itself, Queen Máxima activated a projection of images displayed on the impressive building, carrying the message: More music in the classroom.

“Dutch celebrities support the ‘More Music in the Classroom’ agreement with childhood photos, Máxima present at signing.”

– Algemeen Dagblad