Celebration of the new company name

For gro-up, XSAGA transformed the Broodfabriek in Rijswijk into a sparkling celebration venue where joy and energy quite literally filled the space. During a spectacular staff event, employees were treated to performances by, among others, Xander de Buisonjé, Edsilia Rombley, and Kris Kross Amsterdam, who closed the night with an explosive finale.

Guests couldn’t get enough of the colourful photo booth, where they posed with playful props, and in the karaoke caravan people sang their hearts out side by side. From start to finish, it was a full-scale spectacle, right down to the party buses that transported employees door-to-door in festive style. It can be said without hesitation: the new name gro-up was celebrated to the fullest—and firmly established itself.