The AH Outdoor Day

The AH Buitendag. XSAGA was active at no fewer than 70 locations across the entire country. During the AH Buitendag, Albert Heijn invited its customers to take a fun and educational behind-the-scenes look at the companies that supply the products delivered daily to its stores.In total, 80,000 visitors participated in the AH Buitendag, experiencing first-hand the journey from producer to supermarket shelf.

Under the central theme “Discover the taste of the country”, XSAGA developed the visual identity, deployed across both digital channels (a dedicated website) and in-store communications, encouraging customers to head out with their families on this public holiday.On this Easter Monday, dozens of farms, growers and production facilities across the country opened their doors exclusively for Albert Heijn customers, places that are normally closed to the public, offering a rare and authentic behind-the-scenes experience of the food chain from source to shelf.