Gemeente Amsterdam
As part of UEFA EURO 2020, the Municipality of Amsterdam requested a suitable activation within the constraints of the pandemic regulations: connect the public and their environment, and create buzz and activity.
Who would you like to gift the best experience in ‘The Nicest Living Room’? With this question, XSAGA, on behalf of the City of Amsterdam, approached its residents during UEFA EURO 2020. The lucky winners had the chance to enjoy an exclusive experience, where they were picked up by a special boat and taken to the bridge keeper’s house on the Amstel. There, while enjoying local food and drinks, they watched the football match accompanied by surprising live entertainment.
- Simone Kukenheim, Gemeente Amsterdam – Marketing Tribune
